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Zedd In the Park
+ Google Play
@Laundry Service, Brooklyn
Role: Art Director
Google Play is expanding its Play Points program by connecting members with content beyond the Play Store. Partnering with multiple agencies, we brought Google Play to Zedd In the Park in Los Angeles with an immersive multi-level playground offering great views and interactive elements, and a 16-bit mini game to play. We also created engaging social content before, during, and after the event to connect the audience's full experience.
The Playground
Before
To tease the event, we created a 16-bit-style video like the mini game, and a time-lapse showcasing the event setup.
During
Join our content creator as she takes you from home to the event, exploring the various levels of this amazing playground!
We also have Zedd speedrun the Google Play Playground!
After
Check out the wrap video that zooms into the incredible experience, and another showcases the top five moments!
And more...
The event is over, but the mini game goes on! Play now for another month and earn even more rewards.
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