PERFECT PLANNER

X THE KNOT

AD: Kaiqi Cai  &  CW: Lea San Martano

“If you want something done right, you gotta do it yourself.” - DIY Bride 
This bride wants to plan every detail of her wedding to perfection.
The Knot wants to provide her support by using new VR technology to help her take planning to the next level.
Introducing the first ever VR wedding planning app: “The Perfect Planner”. 

HOW IT WORKS

The Home Page gives her organized options to begin her planning

She can choose what type of venue and then explore it in full using VR

The 360 camera allows her to scan in options, letting her add any details into her VR vision

The items you've scanned in

Your Wedding Details

Will be enabled after the wedding

Design your dress or 

choose from the runway

Relieve your wedding through VR

Organize your favorite wedding moments for easy find footage

CAMPAIGN

SOCIAL

Instagram filter that lets people practice their wedding speech & receive a score

Instagram quizzes to help guide the bride in how to handle possible wedding scenarios

Pinterest sponsored ads that lets the bride view venues in 360 

PLUG -IN

Plug-in that gives brides information on wedding photos such as the name of the venue, the type of flowers, etc

PRINT ADS

Print Ads in Bridal Magazine that show brides they can plan their wedding everywhere

POP - UP

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Kaiqi Cai • kaiqicai96@gmail.com • 917 860 2201

© 2020 Kaiqi Cai. All Rights Reserved.