PERFECT PLANNER
X THE KNOT
AD: Kaiqi Cai & CW: Lea San Martano
“If you want something done right, you gotta do it yourself.” - DIY Bride
This bride wants to plan every detail of her wedding to perfection.
The Knot wants to provide her support by using new VR technology to help her take planning to the next level.
Introducing the first ever VR wedding planning app: “The Perfect Planner”.
HOW IT WORKS
The Home Page gives her organized options to begin her planning
She can choose what type of venue and then explore it in full using VR
The 360 camera allows her to scan in options, letting her add any details into her VR vision
The items you've scanned in
Your Wedding Details
Will be enabled after the wedding
Design your dress or
choose from the runway
Relieve your wedding through VR
Organize your favorite wedding moments for easy find footage
CAMPAIGN
SOCIAL
Instagram filter that lets people practice their wedding speech & receive a score
Instagram quizzes to help guide the bride in how to handle possible wedding scenarios
Pinterest sponsored ads that lets the bride view venues in 360
PLUG -IN
Plug-in that gives brides information on wedding photos such as the name of the venue, the type of flowers, etc
PRINT ADS
Print Ads in Bridal Magazine that show brides they can plan their wedding everywhere
POP - UP
