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We’ve planned a Money Heist experiential to hype up the fans. We’ll recreate the infamous scene where our gang of bank robbers distracts the cops by tossing money from a helicopter.
Hearts will beat, questions will rise, and bills
(Netflix vouchers) will fly!
AD: Kaiqi Cai & CW: Daniel Kang
THE GANG IS BACK
X MONEY HEIST NETFLIX
The Stunt
From New York to San Francisco, mysterious helicopters will appear throughout major U.S. cities–and cover them in bankloads of free money.
Free Money
Is actually a collectible Netflix voucher that includes a free month.
IG Filter
The back of the bill features characters and QR codes for a filter so you can pose as them.
OOH
Press
Microsite
Offers recaps of previous seasons to refresh fans’ memories for season 5.
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