The Gang Is Back

X Money Heist Netflix

AD: Kaiqi Cai  &  CW: Daniel Kang

We’ve planned a Money Heist experiential to hype up the fans. We’ll recreate the infamous scene where our gang of bank robbers distracts the cops by tossing money from a helicopter. Hearts will beat, questions will rise, and bills (Netflix vouchers) will fly!

The Stunt

From New York to San Francisco, mysterious helicopters will appear throughout major U.S. cities–and cover them in bankloads of free money.

Free Money

Is actually a collectible Netflix voucher that includes a free month.

IG Filter

The back of the bill features characters and QR codes for a filter so you can pose as them.

OOH

Press

Microsite

Offers recaps of previous seasons to refresh fans’ memories for season 5.

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Kaiqi Cai • kaiqicai96@gmail.com • 917 860 2201

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