ERRATICALLY

EAST VILLAGE

X NY GROCERY

NY Grocery is a ubiquitous corner store that’s no different than the countless bodegas in NYC with one exception

— it’s located off St. Marks Place

and 2nd Ave. in the East Village.

So, we’ve kept the local charm to give this place a brand that’s undeniably East Village. It’s a nod to how New Yorkers are all in a never ending rat race, yet they're still proud of where they live.

Including the rats too.

AD: Kaiqi Cai  &  CW: Lucas Lay

Logo

Because the old one wasn’t it.

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Redesigned Ratsite

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Find items by famous East Village locations.  

Local News

Keeps the neighborhood rats on track.

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Organic Social

Instagram Feed features staff picks of uncommon items.

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Artboard 13 copy

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OOH

Wherever there’s rats.

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Gear

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