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ERRATICALLY EAST VILLAGE
X NY GROCERY
@Spec Work
AD: Kaiqi Cai & CW: Lucas Lay
NY Grocery is no different than The City’s endless corner stores except for one unmistakable thing: it’s situated off St. Marks Place and 2nd Ave. in the heart of the East Village.
So to give this place an identity that’s undeniably East Village—we’ve kept the local charm. It’s a nod to how New Yorkers are all in a never-ending rat race, yet they're still proud of where they live.
Including the rodents too.
Logo
Because the old one wasn’t it.

Redesigned Ratsite

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Find items by famous East Village locations.
Local News
Keeps the neighborhood rats on track.




Organic Social
Instagram Feed features staff picks of uncommon items.

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Artboard 13

Artboard 13 copy

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OOH
Wherever there’s rats.



Gear



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