ERRATICALLY

EAST VILLAGE

X NY GROCERY

NY Grocery is a ubiquitous corner store that’s no different than the countless bodegas in NYC with one exception

— it’s located off St. Marks Place

and 2nd Ave. in the East Village.

So, we’ve kept the local charm to give this place a brand that’s undeniably East Village. It’s a nod to how New Yorkers are all in a never ending rat race, yet they're still proud of where they live.

Including the rats too.

AD: Kaiqi Cai  &  CW: Lucas Lay

Logo

Because the old one wasn’t it.

Redesigned Ratsite

Find items by famous East Village locations.  

Local News

Keeps the neighborhood rats on track.

Organic Social

Instagram Feed features staff picks of uncommon items.

OOH

Wherever there’s rats.

Gear

Kaiqi Cai • kaiqicai96@gmail.com • 917 860 2201

© 2021 Kaiqi Cai. All Rights Reserved.