ERRATICALLY

EAST VILLAGE

X NY GROCERY

NY Grocery is no different than The City’s endless corner stores except for one unmistakable thing: it’s situated off St. Marks Place and 2nd Ave. in the heart of the East Village.

So to give this place an identity that’s undeniably East Village—we’ve kept the local charm. It’s a nod to how New Yorkers are all in a never-ending rat race, yet they're still proud of where they live.

Including the rodents too.

AD: Kaiqi Cai  &  CW: Lucas Lay

Logo

Because the old one wasn’t it.

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Redesigned Ratsite

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mockupwebsite1

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Find items by famous East Village locations.  

Local News

Keeps the neighborhood rats on track.

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Organic Social

Instagram Feed features staff picks of uncommon items.

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Artboard 27

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Artboard 13
Artboard 13

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Artboard 13 copy

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Artboard 27

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OOH

Wherever there’s rats.

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Gear

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