ERRATICALLY
EAST VILLAGE
X NY GROCERY
NY Grocery is a ubiquitous corner store that’s no different than the countless bodegas in NYC with one exception
— it’s located off St. Marks Place
and 2nd Ave. in the East Village.
So, we’ve kept the local charm to give this place a brand that’s undeniably East Village. It’s a nod to how New Yorkers are all in a never ending rat race, yet they're still proud of where they live.
Including the rats too.
AD: Kaiqi Cai & CW: Lucas Lay
Logo
Because the old one wasn’t it.

Redesigned Ratsite
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Find items by famous East Village locations.
Local News
Keeps the neighborhood rats on track.


Organic Social
Instagram Feed features staff picks of uncommon items.


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Artboard 13
Artboard 13 copy
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OOH
Wherever there’s rats.



Gear


