NY Grocery is no different than The City’s endless corner stores except for one unmistakable thing: it’s situated off St. Marks Place and 2nd Ave. in the heart of the East Village.

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So to give this place an identity that’s undeniably East Village—we’ve kept the local charm. It’s a nod to how New Yorkers are all in a never-ending rat race, yet they're still proud of where they live.

Including the rodents too.