X NY GROCERY
NY Grocery is a ubiquitous corner store that’s no different than the countless bodegas in NYC with one exception
— it’s located off St. Marks Place
and 2nd Ave. in the East Village.
So, we’ve kept the local charm to give this place a brand that’s undeniably East Village. It’s a nod to how New Yorkers are all in a never ending rat race, yet they're still proud of where they live.
Including the rats too.
AD: Kaiqi Cai & CW: Lucas Lay
Because the old one wasn’t it.
Find items by famous East Village locations.
Keeps the neighborhood rats on track.
Instagram Feed features staff picks of uncommon items.
Wherever there’s rats.