ERRATICALLY EAST VILLAGE
X NY GROCERY

@Spec Work
AD: Kaiqi Cai & CW: Lucas Lay

NY Grocery is no different than The City’s endless corner stores except for one unmistakable thing: it’s situated off St. Marks Place and 2nd Ave. in the heart of the East Village.

So to give this place an identity that’s undeniably East Village—we’ve kept the local charm. It’s a nod to how New Yorkers are all in a never-ending rat race, yet they're still proud of where they live.

Including the rodents too.