ERRATICALLY
EAST VILLAGE
X NY GROCERY
NY Grocery is a ubiquitous corner store that’s no different than the countless bodegas in NYC with one exception
— it’s located off St. Marks Place
and 2nd Ave. in the East Village.
So, we’ve kept the local charm to give this place a brand that’s undeniably East Village. It’s a nod to how New Yorkers are all in a never ending rat race, yet they're still proud of where they live.
Including the rats too.
AD: Kaiqi Cai & CW: Lucas Lay
Logo
Because the old one wasn’t it.
Redesigned Ratsite
Find items by famous East Village locations.
Local News
Keeps the neighborhood rats on track.


Organic Social
Instagram Feed features staff picks of uncommon items.


OOH
Wherever there’s rats.



Gear


