Glenfiddich is the world's best-selling single-malt whiskey, fifth-best scotch brand, and the tenth 'best tasting' whiskey, ever. Clearly, a drink of such caliber must be reserved for proper occasions.
In this print campaign, we remind Baby Boomers (33% of America's population, that consumes 45% of the nation's alcohol) of the right moments to celebrate with a Glenfiddich.
*Gold Winner - 49th CREATIVITY INTERNATIONAL AWARDS
*Selected - ADS OF THE WORLD
AD: Kaiqi Cai & CW: Tuhin Parhi
*Silver Winner - NEW TALENT GRAPHIS 2019