Glenfiddich is the world's best-selling single-malt whiskey, fifth-best scotch brand, and the tenth 'best tasting' whiskey, ever. Clearly, a drink of such caliber must be reserved for proper occasions.

In this print campaign, we remind Baby Boomers (33% of America's population, that consumes 45% of the nation's alcohol) of the right moments to celebrate with a Glenfiddich.

*Gold Winner - 49th CREATIVITY INTERNATIONAL AWARDS

A JOURNEY

TO CELEBRATE

X GLENFIDDICH

*Selected - ADS OF THE WORLD

AD: Kaiqi Cai  &  CW: Tuhin Parhi

*Silver Winner - NEW TALENT GRAPHIS 2019

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