Glenfiddich is the world's best-selling single-malt whiskey, fifth-best scotch brand, and the tenth 'best tasting' whiskey, ever. Clearly, a drink of such caliber must be reserved for proper occasions.

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In this print campaign, we remind Baby Boomers (33% of America's population, that consumes 45% of the nation's alcohol) of the right moments to celebrate with a Glenfiddich.

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