X ABSOLUT VODKA
AD: Kaiqi Cai & CW: Kira McCall & Pati Arguelles
The fact is nobody likes waiting in lines or crowding around the bar waiting to be noticed.
We created a product using Near-field Communication (NFC) to change the drink ordering experience at bars and get people to favor Absolut Vodka. You’ll never have to wait in again.
Absolute Spot Bar Crawl
Users can unlock the location of a branded Absolut pop-up party by participating in a bar crawl. Each bar will have specialty drinks to try.
Once they’ve visited 5 locations, they’ll be sent the location of the Absolut party.