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ABSOLUT SPOT

X ABSOLUT VODKA

AD: Kaiqi Cai  &  CW: Kira McCall & Pati Arguelles

The fact is nobody likes waiting in lines or crowding around the bar waiting to be noticed.

 

We created a product using Near-field Communication (NFC) to change the drink ordering experience at bars and get people to favor Absolut Vodka. You’ll never have to wait in again.

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Absolute Spot Bar Crawl

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Users can unlock the location of a branded Absolut pop-up party by participating in a bar crawl. Each bar will have specialty drinks to try.

Once they’ve visited 5 locations, they’ll be sent the location of the Absolut party.

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Late Night Promotion

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